About Us

Anaura by Rudra Ecovation blends advanced fabric innovation with conscious design. It offers versatile, premium-quality materials engineered for performance and durability. A perfect balance of sustainability, functionality, and modern textile excellence.

Our Story

Future Proof Fashion: The Journey of Anaura Powered by Ecovation

Anaura was born from the innovation legacy of Rudra Ecovation — A Future focused brand with Asia’s largest vertically integrated sustainable factory. While Rudra built the systems, Anaura took the next step: building a brand around quality-first, style-forward recycled fabrics. What makes Anaura different? Our materials don’t just meet sustainability goals — they meet wardrobe and lifestyle expectations across fashion, interiors, and more.

Mr. Akhil Malhotra

( Chairman & Managing Director )

Our Story

Here Quality and Purpose Come Together

Anaura was created with a simple belief — that recycled fabric shouldn’t feel like a compromise. Every thread we produce is proof that sustainability and quality can coexist. Backed by decades of industry innovation, we focus on delivering materials that look refined, feel premium, and perform across seasons and settings. Whether it’s fashion, interiors, or everyday essentials, Anaura adapts — offering designers and brands a better fabric foundation to build on.

Premium Fabric, No Compromise

Our recycled materials match the touch, finish, and strength of virgin fibers — with zero trade-offs.

Built for The Demands of Real-World Usage

From clothes to carpets, our fabrics are designed to adapt across industries and lifestyles.

Backed by Innovation & Exceptional Legacy

Born from Rudra Ecovation’s decades of textile expertise and circular innovation at scale.

Our Vision

To redefine what recycled fabric can be — creating materials that set new standards in comfort, durability, and performance across industries.

Anaura envisions a world where recycled fabrics aren’t just an alternative — they’re the first choice. Our focus is on leading textile innovation that feels as good as it performs, offering designers, brands, and consumers materials that elevate both form and function. We aim to set new benchmarks in quality and versatility, creating fabrics that empower industries while aligning with a better way forward.

Our Vision

To Make Premium in Recycled Fabric the New Standard

01

Quality First

Deliver recycled fabrics that feel and perform like virgin materials.

02

Innovation in Every Thread

Use cutting-edge tech like dope-dyeing and advanced fiber construction.

03

Versatility Across Uses

Create adaptable fabrics for apparel, interiors, footwear & more.

04

Global Standards with Local Roots

Proudly manufactured in India with traceable supply chains.

05

At the fore front with Circular Design Mindset

Reduce waste, extend lifecycle, promote reusability, and all over again.

06

Collaboration Efforts for Impact

Work with designers, brands & partners to scale circular change.

Certified for Excellence. Trusted by Industry.

Our commitment to quality, traceability, and responsible manufacturing is backed by globally respected certifications and leading partners across sectors.

A Closer Look at Anaura

01

We Collect

We recover PET waste from post-consumer sources, oceans, and even hard-to-reach hill regions — turning every piece of plastic into an opportunity.

02

We Transform

Through advanced recycling technology, bottles, caps, and labels are converted into high-grade fibers without compromising quality.

03

We Create

Our integrated facility spins these fibers into premium fabrics that meet global standards for design, durability, and sustainability.

04

We Sustain

Every fabric carries the promise of traceability, zero waste, and measurable impact — ensuring that fashion and responsibility go hand-in-hand.

Join the Fabric Revolution

Partner With Anaura

Are you an export house, distributor, brand, or entrepreneur looking to collaborate with a premium fabric leader? Or want to be part of the Anaura team? We’d love to hear from you! Fill out the form below and we’ll be in touch soon.
Let’s create something exceptional, together.

Your High Performance fabric designers.

Anaura is proudly manufactured by Rudra Ecovation, one of Asia’s largest PET bottle recyclers and a pioneer in sustainable textile innovation. Engineered for design, performance, and lasting quality — We redefines what sustainable fabrics can achieve.

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Anaura Range